Epure

Description

The art of simplicity\tInspired by past creations, but also by contemporary art and design, the pure collection is made up of 19 pieces designed with a round watch case; a great classic in watchmaking.\tLet\u2019s begin with the name pure:The French word "pure" translates as "working drawing", which in painting and geometry is a drawing that depicts an object in its simplest form. The pure allows designers to alter an object and create a final design using sharp, clean, refined lines\u2026 In a word, an pure is pure and precise. Today, pures are associated with design and contemporary art, which create minimalist objects and worlds where materials and colors are chosen to filter light and emphasize lines.\tBoucheron\u2019s pure collection continues this artistic quest that uses theline as an infinite source of inspiration, creativity and plays on light.\tLike designers, Boucheron imagined a collection that at first appeared very simple, but that upon closer inspection proved otherwise. Beneath an apparent simplicity lies Boucheron\u2019s highly demanding and specialized conception of art.\t\xc9pure is therefore a multifaceted collection, where the artisan\u2019s hand has sought out the purest of lines and sculpted light, from every angle and in the finest detail.\tNothing is more difficult than creating a classic. And yet, throughout its history, the Maison Boucheron\u2019s artisans have continued to capture the zeitgeist and create the great classics of tomorrow. The new \xc9pure creation has been named after their artistry in using the line as a timeless, strong and modern concept.\xc9pure embodies refinement and grace. Its traditional round shape, with delicate curves, clean lines and finely-worked finishes, sets off the emblematic codes of the "Jeweler of Lights": the double gadroons symbolizing eternal love and the signature Cabochon, a protective force.\tMore than just a timepiece, \xc9pure is a philosophy of life and embodies Frdric Boucheron\u2019s vision of time. It preserves only the essential to brighten life\u2019s most joyful hours.The Boucheron vision of time:\tI count only the joyful hoursIn 1785, the watchmaker Rousseau invented a new kind of sundial that meant that clocks and watches could be set precisely at noon. Every day this sundial, which was located in the gardens of the Palais Royal, would reflect the sunlight into Frdric Boucheron\u2019s first boutique beneath the arcades. On its base was inscribed:\t"Horas non numero nisi serenas"\t"I Count Only the Joyful Hours"Fascinated by this vision of time and life, Frdric Boucheron adopted this motto as his own. For Boucheron, an hour was more than just a mathematical measure of time; it was part of his philosophy of life.\tWhen you wear a Boucheron timepiece you are sure to experience wonderful moments. A gift to share with loved ones, \xc9pure is a reminder that every moment should be lived to the fullest and that every hour is a precious gift.\tThese watches pass down memories of life\u2019s most joyful moments from generation to generation.\t\xa0

Supplied by the brand to the GPHG for its entry.