Genesis 01
- Category
- Challenge
- Case
- Steel
- Movement
- Quartz
- Functions
- Hours, Minutes Mindful breathing visual aid
- Size
- ø 40 mm
- Thickness
- 11 mm
- Water resistance
- 100 m
- Reference
- GEN01
- Price
- 283 CHF
Description
Adam Benedict is inspired by family history, designed for the present.
The Adam Benedict Genesis collection introduces a first of its kind analog watch design that promotes mindful breathing and the present moment. As the seconds hand goes around the dial, Adam Benedict wearers are encouraged to inhale for four seconds and exhale for six seconds, as visually denoted through the markers with alternating colors at a 4:6 ratio. As one breathes at that cadence, one is signaling to their nervous system that it is time to reset and refocus.
The goal of the Adam Benedict brand is to inspire wearers to think more about and consider various breathing cadences and the impacts they have on our health, both mental and physical, athletic performance, stress levels, mindfulness, and much more.
Adam Benedict, launched with a New York Times feature in early 2022, is inspired by the family history of its founder, Adam Lassner. The story starts with Adam's great-great-great grandfather, B. Reinin, who had one of the biggest clock and watch factories in Moscow in the early 1900s. The family history continued in La-Chaux-de-Fonds where Adam's family produced watches under the Benedict brand, from 1930 to the early 1970s. Adam Benedict is the latest chapter in a 100+ year family history in the watch and clock making industry.
Supplied by the brand to the GPHG for its entry.