Iroshi

Description

Iroshi timepiece with a stereogram, embodying the Georgian (Mengrelian) concept of "Iro" (ირო) — constancy and the eternal flow of time.

The dialis crafted from ancient woolly mammoth tusk with a natural warm organic texture. At first glance, it is clean and minimalist — time is read easily and directly. When the viewer gently converges their eyes or looks "through" the dial at the correct distance, a hidden stereogram appears in three dimensions — a symbol of eternity.

The optical effect works due to a complex calculated pattern that the human brain perceives as a three-dimensional image. It creates a true moment of magic and simultaneously serves as a gentle exercise for the eyes and mind. Observing the stereogram helps relax the eye muscles, reduce eye fatigue, and train visual focus. Such an effect has long been known in the fields of visual therapy and optical art, however, in watch design, such a technology has practically not been applied.

A special engineering solution takes into account the high thermal expansion of the mammoth tusk. The dial is machined as a single monolithic structure with an integrated bezel at the top and bottom, forming a rigid spatial structure. The Swiss movement is inserted entirely into the recess of the dial and secured within this bezel. The structure is attached to the case via shock absorbers with a technical clearance of 0.3 mm. This solution allows the tusk to freely expand and contract with temperature changes, maintaining perfect geometry and preventing deformation.

The dial is framed by an outer bezel made of Caucasian boxwood, hot-wax stabilized. The hands are classic blued ones.

The movement is a Swiss automatic caliber: SELLITA SW300-1 ELABORE with a power reserve of 44 hours.

Iroshi — in the Georgian (Megrelian) language means: inside "IRO" and symbolizes internal constancy. It is a harmonious combination of prehistoric material, a well-thought-out engineering structure, optical innovation, and Caucasian nature — a philosophical object that invites one to look deeper.

To date, the application of a stereogram directly on a watch dial remains extremely rare and virtually unrepresented in the modern watch industry. This project offers a new direction in haute horlogerie — a fusion of the art of vision, tactile natural materials, and author's design.

Supplied by the brand to the GPHG for its entry.