Step One Chrono

Description

A new paradigm for whatchmaking Three men: creative, entrepreneurial, industry experts all crazy about watches One vision: to create exciting, sophisticated and affordable timepieces A new adventure: L&JR The product of bold ideas, long discussion and intense collaboration, L&JR is a thoroughly modern brand, driven by its founders shared desire to take a new approach to Swiss watchmaking an approach designed for todays world. A world where watches dont merely tell time but speak volumes about their owners style and attitude. A fast-paced world that nevertheless values long-lasting quality. With deep experience in the watch industry, complementary skills and shared values, the three founders embarked on the adventure of creating watches together. The challenge they set themselves was to find the sweet spot between quality and price, originality and reliability, a love of horology and a sense of fun. Watches for today Step 1 Chrono Distinctive and full of character, L&JRs designs combine a boldly contemporary spirit with a dash of elegance. Robust proportions and a powerful case design are balanced by visually arresting dials constructed on multiple levels. Well-crafted details are given a subtle, modern twist. Functions are always useful, never superfluous. Designed for todays men, the first collection Step 1 launches with two lines: a Day-Date and a Chronograph.

Supplied by the brand to the GPHG for its entry.