Nuvoloso

Description

CREATIVE CONTEXT

Bogneri was born from a dream that could no longer remain a dream. Founded by an architect and designer whose lifelong passion for watches was matched only by his obsession with form, proportion, and meaning, the brand emerged from a desire to create rather than admire—to contribute something lasting to the world of watchmaking.

Architecture teaches that every line must have purpose and every shape must tell a story. The world's most enduring monuments are not remembered because they followed trends, but because they embodied an idea greater than themselves. Bogneri brings this philosophy into horology, approaching each timepiece as a work of architecture on the wrist, where design is driven by meaning and every detail exists with intention.

While deeply respectful of the icons that shaped watchmaking history, Bogneri is not interested in recreating the past. It seeks to build a bridge between heritage and the future—to explore what the next generation of true icons can become. In a world increasingly defined by fleeting trends and transitional creations, Bogneri stands for permanence, identity, and timeless relevance.

Every Bogneri timepiece is conceived with the belief that great design transcends its era. It should feel as compelling decades from now as it does today. This pursuit of longevity, innovation, and emotional resonance defines the brand's creative spirit.

Bogneri exists for those who believe that time deserves more than decoration. It deserves meaning. Because the future is not built by those who follow icons—it is built by those who create them.

B03 CONCEPT

The B-03 was born from a desire to create more than a watch. It was conceived as a vehicle for expression—a sculptural object where ergonomics, artistry, craftsmanship, and meaning converge. Rather than simply telling time, the B-03 seeks to communicate an idea: that reality is often far more complex than our initial perception of it.

At the heart of the design is the octagon, a geometric form that has appeared throughout sacred architecture, religious symbolism, and philosophical traditions across cultures. The octagon occupies a unique position between two fundamental shapes: the square and the circle. Traditionally, the square represents the earthly realm—the tangible, the measurable, and the known—while the circle symbolizes the heavens, the infinite, and the unknown. Together, they embody the relationship between opposing forces: light and darkness, certainty and mystery, the visible and the invisible.

The octagon exists at the meeting point of these opposites. It is neither entirely square nor entirely circular, but rather the union of both. It represents a dialogue between what we know and what we do not know, a bridge between reality and imagination, between the physical world and the world of possibilities.

Everything we believe we know is defined by visual and sensory information. We identify objects through familiar forms, patterns, and experiences, constructing what we call reality. Yet our perception is not objective. It is shaped by our senses, influenced by our memories, and conditioned by our expectations. In many ways, we see not only what is there, but also what we expect to see.

The B-03 was designed to challenge that assumption.

At first glance, the watch appears familiar. Looking directly at the dial, the eye interprets a conventional composition: an octagonal case surrounding a round dial with a square guilloché pattern, applied hour markers, flat hands, and traditional minute and second markings. Everything seems recognizable. Our minds, conditioned by centuries of watchmaking conventions, quickly conclude that we understand what we are seeing.

Yet subtle clues suggest otherwise.

As the viewing angle shifts, the watch transforms. The octagon no longer appears to be a simple octagon. The circular dial reveals itself as a complex hyperbolic paraboloid. The square patterns become diamond-like forms. The hands reveal their curvature. The hour markers emerge as cylinders of varying heights, while the second markers become elements of different lengths and dimensions.

What initially appeared familiar becomes something entirely unexpected.

In that moment, the observer experiences the difference between perception and reality. What was accepted as truth was merely an interpretation shaped by expectation. The reality existed all along, but remained hidden until viewed from another perspective.

The B-03 creates a dialogue between these two forces: perception and reality. Just as the octagon unites the circle and the square, the watch brings together the known and the unknown, certainty and discovery. It reminds us that truth is often revealed only when we are willing to change our point of view.

This dialogue is further expressed through the interaction of light and shadow. As the watch rotates, the domed dial gradually disappears from sight, much like the sun sinking below the horizon at sunset. In a matter of seconds, the wearer experiences a symbolic transition from day to night, from visibility to mystery. It is a fleeting yet powerful reminder of larger cycles—the rotation of the Earth, the movement of the solar system, and the vastness of the universe beyond our understanding.

The B-03 is ultimately an invitation to think differently. It encourages us to question assumptions, expand our perspective, and embrace the unknown. It reminds us that reality can look entirely different when viewed from another angle, and that discovery often begins where certainty ends.

More than a timepiece, the B-03 is a catalyst for reflection. It is designed to inspire creativity, curiosity, courage, and imagination. It invites us to appreciate the present moment, to explore new perspectives, and to pursue our dreams—even when they appear impossible—because what may seem like fantasy today may simply be a reality we have not yet learned how to see.

NUVOLOSO - SPECIFIC TECHNICAL CHARACTERISTICS

MANUFACTURE:

100% Swiss

CASE:

Titanium, three (3) pieces case with integrated band to fit smaller wrists.

Curved bezel with brushed face and black polish side faces. Tapered side faces diverging towards the cantilevered portion over the band.

Center main case element with curved front and back faces to ergonomically follow the curvature of the band and visually integrate with the wrist.

Caseback with curved face for comfort, brushed finish on face and black polish at edges. Open caseback window with curved glass.

Caseback and bezel cantilevers work as top and bottom lugs (instead of side by side) to secure the band or metal bracelet.

CROWN:

Made of titanium the crown represents an extruded version of the logo to provoke a different approach to branding that becomes functional.

FRONT GLASS:

Curved Sapphire Glass anti reflective

BAND:

Integrated band made of hypoallergenic rubber with nylon texture, inner layer with soft touch texture and nylon stitching. Titanium deployant clasp with platinum face.

DIAL:

Dial made of 3 separate components:

Exterior signature decorative element in aqua blue polymer that transitions from the octagonal edge of the sapphire glass to round. Embossed white gold text to match the hour markings and hands. Markings are placed to almost touch the sapphire glass and give the visual impression as if the writings float inside the sapphire glass.

Intermediate dial element with hyperbolic paraboloid perimeter and warped face where embossed second markings are placed. The markings are all different in length and direction and the pattern is mirrored within the 4 quadrants.

Center domed dial made of brass with 3D machined guilloche and sunburst. Finished in polished lacquer coat with fumé effect transitioning from aqua blue to silver.

HOUR MARKINGS:

White gold cylinders with black polish face and beveled edge, brushed end with inserted luminous. Cylinders are of different heights and follow the silhouette of the sapphire glass […]

Supplied by the brand to the GPHG for its entry.