GPHG Index
2026 Edition · CIGA Design

Think In Reverse

CIGA Design Think In Reverse
Category
Challenge
Case
Titanium
Movement
Self-winding mechanical Power reserve: 38 h, 28800 vph
Functions
Hours, Minutes
Size
ø 42.7 mm
Thickness
11.5 mm
Water resistance
50 m
Reference
TIR01
Price
1,399 CHF

Description

Seeing a Segment of Time

In an age when smartwatches and smartphones have perfectly solved the problem of precise timekeeping, what is the true purpose of a mechanical watch?

We have become accustomed to glancing at a dial simply to read the time, yet rarely do we perceive the passage of a duration itself. This watch employs a combined hour-and-second display architecture in which the hour disc advances through a 90-degree arc every fifteen minutes, allowing the wearer to intuitively experience a segment of time unfolding. Through a mechanical object, objective time is transformed into a subjective perception of duration.

Slowing Down Through Reverse Thinking

Modern life moves at an ever-increasing pace. This watch proposes an alternative rhythm.

On the left side of the dial, a counter-rotating seconds wheel completes one revolution every two minutes. Moving in the opposite direction and at half the speed of the central seconds indication, it introduces a deliberate visual contradiction.

Each glance at the watch becomes a subtle reminder to slow down, reconsider assumptions, and view the world from another perspective. Sometimes, a different direction reveals a different answer.

Your Life Creates Your Time

This is an automatic mechanical watch. The wearer's everyday movements—walking, raising a hand, turning the body—are transformed by the oscillating weight into stored energy within the mainspring.

Its fully skeletonized construction exposes every gear engagement and every rotation to view. The movement of the mechanism and the movement of the wearer become inseparable parts of the same system.

Your life generates the energy that powers the watch; your life, in a sense, creates your time.

Perhaps this enduring relationship between human movement, mechanical motion, and the perception of time is why the mechanical watch continues to exist today.

Supplied by the brand to the GPHG for its entry.